Jumat, 28 Februari 2014

[G543.Ebook] Download The Oxford Handbook of Linguistic Typology (Oxford Handbooks), by Jae Jung Song

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The Oxford Handbook of Linguistic Typology (Oxford Handbooks), by Jae Jung Song

This handbook provides a critical state-of-the-art overview of work in linguistic typology. It examines the directions and challenges of current research and shows how these reflect and inform work on the development of linguistic theory. It describes what typologists have revealed about language in general and discovered (and continue to discover) about the richly various ways in which meaning and expression are achieved in the world's languages.

Typological research extends across all branches of linguistics. The degree to which the characteristics of language are universal or particular is crucial to the understanding of language and its relation to human nature and culture. This book is an essential source of reference for linguists of all theoretical persuasions. It is a vital companion for all those working in linguistic typology or undertaking linguistic fieldwork on one or more languages.

  • Sales Rank: #1851735 in Books
  • Brand: Brand: Oxford University Press, USA
  • Published on: 2013-05-08
  • Released on: 2013-05-08
  • Original language: English
  • Number of items: 1
  • Dimensions: 6.70" h x 1.80" w x 9.70" l, 2.95 pounds
  • Binding: Paperback
  • 776 pages
Features
  • Used Book in Good Condition

Review
Especially useful for readers who are not themselves engaged in mainstream typology but who wish to follow or catch up on it. Anthropological Linguistics

About the Author

Jae Jung Song is Associate Professor of Linguistics at the University of Otago. His books include Causatives and Causation: A Universal-Typological Perspective (Addison Wesley Longman 1996); Case, Typology and Grammar, co-edited with Anna Siewierska (Benjamins 1998); Linguistic Typology: Morphology and Syntax (Pearson 2001); The Korean Language: Structure, Use and Context (Routledge 2005); and Frontiers of Korean Language Acquisition (Saffron Books 2006). He has held visiting appointments with Max Planck Institute for Evolutionary Anthropology (Leipzig), and La Trobe University (Melbourne).

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Kamis, 20 Februari 2014

[H586.Ebook] Ebook Download A woman wrapped in silence, by John W Lynch

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A woman wrapped in silence, by John W Lynch

A classic epic poem about Mary's fidelity and piety.

  • Sales Rank: #6999782 in Books
  • Published on: 1945
  • Number of items: 1
  • Binding: Hardcover
  • 277 pages

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0 of 0 people found the following review helpful.
the joy, the sense of foreboding
By Raymond Bullock
This was an inside view of Mother Mary's heart from a sensitive poet's heart. It shows how a woman of intense Jewish spirituality in the1st century would have reacted to the request from God that she become the Mother of the Messiah, the one who is to come. The author captures: the excitement, the joy, the sense of foreboding, her need for legitimacy, her need to rely on her spouse on earth - St. Joseph, while complying with all of the requisites of the Law for a woman in her position. Then, the almost unbearable tenseness and immense sorrow that slowly unfolds as Jesus leaves her and fulfills his mission. As it culminates with his condemnation and crucifixion, her suffering goes beyond the ability to describe, and Mary enters into a oneness with her Divine Son as he suffers and dies in front of her on the cross. This is a wonderful poetic account of a woman of enormous stature and it helps the reader to better appreciate Mary and her singular place in human history.

0 of 0 people found the following review helpful.
Beautiful Poetry
By sunnysbmom
This book is my favorite book of all time. It's not the easiest book to read because of the depth of the poetry. I typically will read just a few pages at a time and soak it all in.

19 of 19 people found the following review helpful.
Must Read - understand the heart of Our Blessed Mother.
By Patty Parma (pparma@accd.edu)
This book/poem beautifully illustrates the heart of Mary, Our Blessed Mother. The reader comes to understand her thoughts, emotions, and, especially, her silence as she watches Jesus grow, enter public life, be crucified and resurrected.
The book may be a little difficult to get into, but by the time Jesus is lost in the temple, you can't put the book down. Truly a wonderful insight into Mary as she "pondered these things in her heart."

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Rabu, 19 Februari 2014

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Craftsman, by Richard Sennett

Provocative and enlightening, Richard Sennett's The Craftsman is an exploration of craftsmanship - the desire to do a job well for its own sake - as a template for living. Most of us have to work. But is work just a means to an end? In trying to make a living, have we lost touch with the idea of making things well? Pure competition, Sennett shows, will never produce good work. Instead, the values of the craftsman, whether in a Stradivari violin workshop or a modern laboratory, can enrich our lives and change the way we anchor ourselves in the world around us. The past lives of crafts and craftsmen show us ways of working - using tools, acquiring skills, thinking about materials - which provide rewarding alternative ways for people to utilise their talents. We need to recognize this if motivations are to be understood and lives made as fulfilling as possible. 'Lively, engaging and pertinent ...a lifetime's learning has gone into the writing of this book' Roger Scruton, Sunday Times 'An enchanting writer with important things to say' Fiona MacCarthy, Guardian 'Enthralling ...Sennett is keen to reconnect thinking with making, to revive the simple pleasure in the everyday object and the useful task. There is something here for all of us' Edwin Heathcote, Financial Times 'A masterpiece' Boyd Tonkin, Independent Richard Sennett's previous books include The Fall of Public Man, The Corrosion of Character, Flesh and Stone and Respect. He was founder director of the New York Institute for the Humanities, and is now University Professor at New York University and Academic Governor and Professor of Sociology at the London School of Economics.

  • Sales Rank: #7064873 in Books
  • Brand: imusti
  • Published on: 2009-02-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 7.80" h x .75" w x 5.08" l, .53 pounds
  • Binding: Paperback
  • 336 pages
Features
  • PENGUIN GROUP

From Publishers Weekly
With this volume, author and sociologist Sennett (The Culture of the New Capitalism) launches a three-book examination of "material culture," asking "what the process of making concrete things reveals to us about ourselves." Taking in everything from Pandora and Hephaestus to Linux programmers, Sennett posits that the spirit of craftsmanship-an "enduring, basic human impulse, the desire to do a job well for its own sake"-is tragically lacking in many areas of the industrialized world. Craftsmanship, by combining skill, commitment and judgment, establishes a close relationship between head and hand, man and machine, that Sennett asserts is vital to physical, mental and societal well-being; the symptoms of craftsmanship-deficiency can be found in worker demoralization, inefficiency and waning loyalty from both employees and employers, as well as other (largely institutional) effects. Sennett looks at the evolution of craftsmanship and the historical forces which have stultified it, how it's learned in the areas it still thrives (among scientists, artists, cooks, computer programmers and others), and issues of quality and ability (skill, not talent, makes a craftsman). Sennett's learned but inclusive prose proves entirely readable, and the breadth of his curiosity-delving into the minds behind the Manhattan project, touring Soviet suburbs, examining the methods of Julia Childs-take him in a number of fascinating directions.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From The New Yorker
Sennett considers an array of artisans across different periods, from ancient Chinese chefs to contemporary mobile-phone designers, in this powerful meditation on the "skill of making things well." The template of craftsmanship, he finds, combines a "material consciousness" with a willingness to put in years of practice (a common estimate of the time required to master a craft is ten thousand hours) and a strategic acceptance of ambiguity, rather than an obsessive perfectionism. Sennett’s aim is to make us rethink the notion that society benefits most from a workforce trained to respond to the metamorphoses of a global economy. Ultimately, he writes, the difficulties and possibilities of craft can teach "techniques of experience" that help us relate to others, and lead to an "ethically satisfying" pride in one’s work.
Copyright © 2008 Click here to subscribe to The New Yorker

Review
'Richard Sennett is a prime observer of society ... one of his great strengths, the thing that makes his narrative so gripping, is the sheer range of his thinking and his brilliance in relating the past to the present' - Fiona MacCarthy, The Guardian 'A lifetime's learning has gone into this book ... Sennett writes beautifully' - Roger Scruton, Sunday Times

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4 of 4 people found the following review helpful.
A complex but very rewarding read about craftsmanship, pride ...
By Marc Samida
A complex but very rewarding read about craftsmanship, pride in one's work and the differences between individual work and mechanical production, and the intellectual investment in the former versus the more mechanistic approach in the latter.
Sennet uses many examples from the world of music to illustrate his thesis and he finishes with an explanation of the philosophical underpinnings of his ideas, pragmatism in this case.
This book has an extensive index and bibliography and his examples are well-chosen and illustrative and evidence of his wide understanding of the matter. Not a book to read on the beach or a plane or even at home in a week or so. It requires time and patience and is rewarding even when dipping into individual sections but the real benefit comes with the final section brings together the threads and leaves the (this) reader with much more understanding of this field of human endeavour than one had before.

8 of 8 people found the following review helpful.
An Important Re-framing of an Old Idea
By J. V. Lewis
Richard Sennett has been one of my most-preferred interpreters of physical and social culture since Flesh and Stone. He tackles issues that got trampled by misapplications of lit-crit and semiotic theory over the last few decades, and manages to get them back into the discussion. He has a rather dogged style: history, explication, and journalistic fairness are treated like responsibilities in language that is mostly quite dry, even bland. But what he lacks in vivacity, he more than covers with solid, methodical argumentation and a heartening tendency to broaden concepts and include the truly modern. In this volume, for example, Sennett adds Linux programming to the list of what we normally think of as craft, and I think he makes his case. Craft is a wicked thicket for us Moderns: we have not kept pace with its devaluation in an age of competitive production and disposable workers, and the quality of our handwork has suffered, but Sennett also convinces me that our comprehension of the world and the place of humans in it has suffered, because good craft is the meeting of mind and hand. What devalues handwork impoverishes the human mind. We lose our capacity for imagination.

I read this book very closely, pencil in hand, convinced that Sennett has contributed greatly to our understanding of what it means to be human in a machine age. I believe that his work has eclipsed Hannah Arendt's by now. Excellent.

0 of 0 people found the following review helpful.
In a moment when we talk about " data scientists " is worth reading this book that shows the hands and brain working together
By Claudia Mendes Nogu
This book is very beautiful and encourages the thinking about the work in now a days. In a moment when we talk about " data scientists " is worth reading this book that shows the hands and brain working together . This book should be read for anyone thinking about man and machine interaction in the work. It shows what is behind the spectacular results : a craftsman .

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Senin, 17 Februari 2014

[Q797.Ebook] Ebook Free Power System Oscillations (Power Electronics and Power Systems), by Graham Rogers

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Power System Oscillations (Power Electronics and Power Systems), by Graham Rogers

Power System Oscillations deals with the analysis and control of low frequency oscillations in the 0.2-3 Hz range, which are a characteristic of interconnected power systems. Small variations in system load excite the oscillations, which must be damped effectively to maintain secure and stable system operation. No warning is given for the occurrence of growing oscillations caused by oscillatory instability, since a change in the system's operating condition may cause the transition from stable to unstable. If not limited by nonlinearities, unstable oscillations may lead to rapid system collapse. Thus, it is difficult for operators to intervene manually to restore the system's stability. It follows that it is important to analyze a system's oscillatory behavior in order to understand the system's limits. If the limits imposed by oscillatory instability are too low, they may be increased by the installation of special stabilizing controls.
Since the late 60s when this phenomena was first observed in North American systems, intensive research has resulted in design and installation of stabilizing controls known as power system stabilizers (PSS). The design, location and tuning of PSS require special analytical tools. This book addresses these questions in a modal analysis framework, with transient simulation as a measure of controlled system performance. After discussing the nature of the oscillations, the design of the PSS is discussed extensively using modal analysis and frequency response. In the scenario of the restructured power system, the performance of power system damping controls must be insensitive to parameter uncertainties. Power system stabilizers, when well tuned, are shown to be robust using the techniques of modern control theory. The design of damping controls, which operate through electronic power system devices (FACTS), is also discussed. There are many worked examples throughout the text.
The Power System Toolbox© for use with MATLAB® is used to perform all of the analyses used in this book.
The text is based on the author's experience of over 40 years as an engineer in the power industry and as an educator.

  • Sales Rank: #2854939 in Books
  • Published on: 1999-12-31
  • Released on: 1999-12-31
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.25" h x .78" w x 6.10" l, 1.06 pounds
  • Binding: Paperback
  • 328 pages

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Jumat, 14 Februari 2014

[N946.Ebook] Download Ebook Paul Whiteman: Pioneer in American Music, 1930-1967 (Studies in Jazz), by Don Rayno

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Paul Whiteman: Pioneer in American Music, 1930-1967 (Studies in Jazz), by Don Rayno

In a career that spanned 60 years, Paul Whiteman changed the landscape of American music, beginning with his million-selling recordings in the early 1920s of “Whispering,” “Japanese Sandman,” and “Three O’Clock in the Morning.” Whiteman would then introduce “symphonic jazz,” a powerful blend of the classical and jazz idioms that represented a whole new approach to modern American music, influencing generations of bandleaders and composers.

While some hold that at the close of the Roaring Twenties Whiteman’s musical hegemony quickly waned, Don Rayno illustrates in this second volume of Paul Whiteman: Pioneer in American Music how much of a dominant figure Whiteman remained. A major figure on the American music scene for decades to come, he would continue to lead critically-acclaimed orchestras, filling theaters and concert halls alike and diligently seeking out and nurturing musical talent on the largest scale of any orchestra leader in the 20th century.

In this second volume of Rayno’s magisterial treatment of the life and music of this remarkable maestro, Whiteman’s career during the second half of his life is explored in the fullest detail, as Whiteman conquers the worlds of theater and vaudeville, the concert hall, radio, motion pictures, and television, winning accolades in all of them. Through hundreds of interviews, extensive documentation, and exhaustive research of over nearly three decades, a portrait emerges of one of American music’s most important musical figures during the last century. Rayno paints a stunning portrait of Whiteman’s considerable accomplishments and far-reaching influence.

  • Sales Rank: #2526417 in Books
  • Published on: 2012-12-19
  • Released on: 2012-12-28
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.40" h x 2.30" w x 7.38" l, 4.20 pounds
  • Binding: Hardcover
  • 824 pages

Review
[P]rint resources on Whiteman’s career have concurrently lagged behind; Don Rayno’s work in both this book and it predecessor, Paul Whiteman: Pioneer in American Music, 1890-1930, helps in a big way to bring Whiteman’s life and output into crisper focus. ... Rayno pulls all of the elements that made up Whiteman’s career together in a scrupulous and comprehensive way. ... Rayno does include a day by day Chronology of Whiteman’s activities which include all of the individual airdates of Whiteman’s radio programs, and this should serve as a “bible” for those who are out seeking transcriptions and home recorded discs of Whiteman’s radio work. (ARSC Journal)

This is more than just a biography or a discography. There are 346 pages of test, followed by 110 pages of “notes” and nearly half the book is the “Appendix”, which not only has a complete discography for the years covered, but 36 pages of bios of the musicians who played in Whiteman’s orchestra. Owners of Volume 1 will certainly want this one, and it belongs in every research library. (In The Groove)

I predict that this present volume and the first will be the definitive work on the life of Paul Whiteman. What more could be done except a socio-psychological analysis of Whiteman’s personality? (Jazz Society of Pensacola)

Don Rayno’s account is exhaustive, long, well written, should be the last word on Whiteman and, more importantly, should help to right some of the critical wrongs perpetrated in the past. (Jazz Journal)

Rayno’s work is admirably thorough, the official record of one of the 20th century’s key musical figures. (Raleigh News and Observer)

Very readable and remarkably detailed. (L.A. Jazz Scene)

Picking up the Whiteman story from the early years of the Great Depression, Don Rayno carries it through the decades to the great orchestra leader’s death at seventy-seven in 1967…. Paul Whiteman: Pioneer in American Music, 1930-1967 Volume 2 (and its earlier volume 1) is a major work of scholarship and a grand and spectacular contribution to American biographical letters. (W. Royal Stokes)

About the Author
For nearly 30 years, Don Rayno has actively researched the life and music of Paul Whiteman, a study that has culminated in the publication of the two-volume definitive biography of this key musical figure of the 20th century, Paul Whiteman: Pioneer in American Music. Rayno serves as the director of Raleigh-Area Concerts of Prayer, a regional ministry in North Carolina that brings together Christian pastors and laypeople for united prayer activities.

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1 of 1 people found the following review helpful.
Top biography of top musician
By Ate van Delden
Part 2 of Don Rayno's Whiteman bio/discography is as excellent as part 1. Whiteman could not have a better book and deserves this high quality. His importance in American music cannot be overestimated.

0 of 0 people found the following review helpful.
A Work of Love!
By A. G Provencal
Great job by Mr. Rayno. This book is a very detailed biography, chronology, list of Pops' musicians and singers and a very good discography of Pops' commercial recordings. The only problem I have is that the discography does not include broadcast recordings. I have grown to expect these in a discography. Since Pops and his orchestra had several sponsored radio and television shows from 1930-1967 the discography would probably have been as long as the whole book! I will have to dig around for this information. Of course, a discography of broadcast recordings would only include those that were preserved and are extant in some type of media somewheres on planet earth. Not everything that Pops performed on the air.

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Senin, 10 Februari 2014

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  • Sales Rank: #772072 in eBooks
  • Published on: 2014-01-01
  • Released on: 2014-03-28
  • Format: Kindle eBook

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  • Sales Rank: #6625097 in Books
  • Published on: 1959
  • Number of items: 1
  • Binding: Hardcover

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Z.E.R.O.: Zero Paid Media as the New Marketing Model, by Joseph Jaffe, Maarten Albarda

The world has changed. Everyone keeps reminding marketers and advertisers about the never ending and accelerating forces of technology disruption, consumer changes, and innovation evolution in the marketing world today. Sounds exciting except for the fact that we’re doing absolutely nothing about it. Zero. 

Simply put, under current operating conditions, the advertising industry will not be able to sustain itself and without taking action, is likely to result in severe to catastrophic outcomes- from financial underperformance to job loss to even a collapse of the current media ecosystem.

The solution? The Marketing Model can be fixed by slashing your ad budget, and  investing in the Z.E.R.O. framework:

  • Zealots
  • Entrepreneurship
  • Retention
  • Owned Assets

  • Sales Rank: #1343250 in Books
  • Published on: 2013-10-07
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.30" h x .95" w x 6.30" l, 1.07 pounds
  • Binding: Hardcover
  • 288 pages

From the Inside Flap

In May 2013, WPP's Sir Martin Sorrell conceded his clients were wasting 15 to 25 percent of their advertising dollars, only he didn't know exactly which 25 percent was being wasted. This statement resurrected a similar comment made by retailing pioneer John Wanamaker almost exactly 100 years earlier. Only Wanamaker estimated that number to be 50 percent.

But what if both were wrong? What if that number were way higher than 50 percent? What if we could measure it? What if we knew what to do with the wasted budget—whether to redistribute or optimize inefficient budgets from acquisition to retention? From incumbent channels to innovation platforms?

What if brands could move from being tenants to landlords? From being media dependent to media discerning?

Authors Joseph Jaffe and Maarten Albarda not only feel this is possible, but highly probable, given two forces that—when combined—will deliver a perfect storm that will rock the media world to its core. The push of media inflation, noise and clutter, consumer resistance and apathy, and fleeting viewers will ultimately intersect with the pull of the increasingly digital, social, and connected world, powered by startups, content creation, and customer-centric ecosystems powered by technology. The results will be catastrophic to those who remain paralyzed on the sidelines, but ecstatic to those who take action.

In Z.E.R.O., Jaffe and Albarda introduce the power of Zealots (advocacy), Entrepreneurship (innovation), Retention (customer-centricity), and Owned Assets (direct-to-consumer channels) under a unified call-to-action that, in a perfect world, would create an optimal media budget of Z.E.R.O.

The authors pull Z.E.R.O. punches in delivering some tough love that ultimately is grounded in a shared passion to save the industry (from itself) and, in doing so, reinvent brands and brand building in a time where commoditization trumps differentiation; where automation overshadows humanity; where noise drowns out signal; where the status quo prevails over risk-taking; and where mediocrity dulls creativity.

Z.E.R.O. is a no-holds-barred call to action for corporations and their marketers to adapt or die amid an increasingly turbulent, changing, and dynamic media landscape.

In three sections, authors Jaffe and Albarda outline the problems and challenges that are leading to the Perfect Storm approaching (Section 1), the introduction and delivery of the Z.E.R.O. Manifesto (Section 2) in which the vision and idea of Z.E.R.O. is presented, and finally a ten-point Action Plan with pragmatic recommendations marketers can start doing to ensure not just survival, but also the ability to thrive in the turbulent (yet exciting) world that lies ahead.

The Foreword is written by Chris Burggraeve, the former CMO of Coca-Cola Europe and Global CMO of Anheuser-Busch InBev as well as the former World Federation of Advertisers president.

Z.E.R.O. is not a pipe dream. It's a reality for companies like Red Bull, Nike, Apple, Starbucks, and Amazon.com. And it could be for you too.

From the Back Cover

Praise for z.e.r.o.

"With Z.E.R.O., Joseph Jaffe and Maarten Albarda submit a true challenge to everyone who works in marketing. The World Federation of Advertisers likes challenges for its constituents, and this challenge goes right to the heart of our industry."

—Stephan Loerke, Managing Director, World Federation of Advertisers (WFA)

"I love the Z.E.R.O. concept! As someone who has been committed to consumer-centricity and innovation for as long as I can remember, it's a breath of fresh air to hear this way of thinking being committed to paper in such a compelling way."

—Jon Wilkins, founder, Naked Communications

"Money for nothing and clicks for free? Absolutely! Maarten and Joseph do not just scare the bejesus out of you when it comes to our media landscape, they also deliver an exceptional manifesto and close with, my favorite, a ten-point action plan to transform your organization. Buy. Read. Shift from rent to own."

—Avinash Kaushik, Digital Marketing Evangelist, Google and author of Web Analytics 2.0

"There simply aren't enough media dollars in the hands of any marketer today to address the brand challenges he or she faces in this topsy-turvy media ecosystem. Z.E.R.O. shows an alternative path, one that's driven by direct consumer relationships without media companies serving as intermediaries. Yes, it's a daunting, intimidating future, but probably the lifeline for most brands."

—Shiv Singh, Head of Global Brand and Marketing Transformation, Visa Inc.

"A rant and a manifesto focused on the synthesis of four big ideas. Take this book seriously—it will change the way you think about marketing forever."

—Seth Godin, author of The Icarus Deception

"In the past few years, the volume of change in the media industry has been unprecedented—and it shows no signs of stopping. For marketers looking to navigate the noise and come out on top, Jaffe and Albarda deliver an invaluable road map."

—B. Bonin Bough, Vice President of Global Media and Consumer Engagement, Mondel ez International

"Agencies, advertisers, and media are forever linked, but the dynamics, relationships, and interdependability is undergoing fundamental change. This book lays down a new blueprint for all parties involved, written by two authors who know what is at play as well as at stake."

—Jack Klues, former Chief Executive Officer, VivaKi

About the Author

Joseph Jaffe (www.startupsforbrands.com; Westport, CT) is one of the most sought-after consultants, speakers and thought leaders on innovation, marketing, new media and social media. He is Founder & Partner of Evol8tion, LLC, an innovation agency that matches early stage startups with established brands to partner via mentoring, pilot programs, investment and/or acquisition.

Maarten Albarta (www.mlaconsultingllc.biz; Stamford, CT) has led a distinguished global career in senior pan-regional and global leadership roles at JWT, Leo Burnett, McCann-Erickson, The Coca-Cola Company and AB-InBev, living and working in The Netherlands, the UK, Japan, Germany and the US. He is a sought-after speaker, having made regular appearances at the Festival of Media, Cannes Advertising Festival, DMexco, Ad: Tech and other leading events. He is also a contributor to various marketing training programs such as Stanford University's Digital Marketing Program and C-Squared's Festival of Media LatAm Academy.

Most helpful customer reviews

4 of 4 people found the following review helpful.
A must-read for brand managers and those that love them (agencies)
By Phillip Censky
I am normally very skeptical of business books that make bold title claims. Z.E.R.O. is definitely a bold claim; however Joseph and Maarten are writing from places of experience and expertise. They have substantial agency and brand experience...and by all indications, thrived in those positions. In a field of self-appointed "new media gurus", these guys stand out because they have successfully put many of these practices in action.

Z.E.R.O. is as much an acronym as it is a mindset. While most brands will never spend $0 on paid media, brand managers can definitely benefit from starting from zero when it comes to budget planning.

After I read this book, I began to apply some of its principles to my consulting practice. The response has been overwhelmingly positive for my clients' businesses and my own. Great marketers borrow and steal from other great marketers. This book can make you a better marketer.

If I were forced to recommend just 3 must-read books for 21st century brand management, they'd be: Delivering Happiness (Tony Hsieh), The Thank You Economy (Gary Vaynerchuk) and this book.

If you think Z.E.R.O. can't work, I'd suggest you look at Tesla Motors, Cards Against Humanity, Dollar Shave Club and PooPourri. Let's just say they won't be buying 30 seconds on SuperBowl Sunday any time soon...

3 of 3 people found the following review helpful.
Brave and Accurate.
By AVK
Maarten and Joseph call out the huge opportunity for marketers to behave smarter going forward. They not only outline clearly the massive cracks in the system but they go on to give their POV on how to manage it. The aspiration is likely too massive for many Fortune 500 companies but the point is clear building on Flip the Funnel. Z.E.R.O. gets a little framework heavy at the end but remains a must read for CMOs, media executives and leaders.

2 of 2 people found the following review helpful.
from zero to infinity
By Atle Brandt
If you've heard of Jaffe before, or read the previous books (life after 30s spot, join the conversation, flip the funnel) - you know what kind of a ride you are in for. If not; buckle up the mental seat belt, prepare for lift off and visions spanning the boundaries of marketing, advertising and communication in general.

Parts of the material is previously published articles, and the alternating chapters give an extended conversational feel. Sort of like having a coffee in a busy cafe with the authors partially sitting at your table. Sure, it could have profited from a bit more editing - but getting the ideas together and out there in the short time is probably more important. All the cases and examples are current and feel fresh (as of February-14 at least)

The most value add in the book is the acronyms, and how they relate to each other, to current mind sets and to he challenges for building a sustainable customer relationship. Zero, Peon, and so on are taken apart, explained, proved and then put into a bigger context - of the flipped funnel or marketing bow tie. Reading it is quick work. implementing the ideas, or even just discussing them? A bit more than zero.

See all 12 customer reviews...

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