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The Guide to Franchising, by Martin Mendelsohn
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The 7th edition of this well-established text has been entirely re-written and substantially expanded to include recent developments in franchising, covering topics such as the Internet and international franchising. It is a useful, practical guide for both those already involved in franchising and for prospective franchisers and franchisees.
- Sales Rank: #5316159 in Books
- Brand: Brand: Cengage Learning EMEA
- Published on: 2004-09-16
- Original language: English
- Number of items: 1
- Dimensions: 9.69" h x .89" w x 7.44" l, .0 pounds
- Binding: Paperback
- 440 pages
- Used Book in Good Condition
Review
Introduction. 1. The Meaning of 'Franchise' and 'Franchising'. 2. What can be Franchised? 3. Why Franchise Your Business? 4. Why Take up a Franchise? 5. How to Become a Franchisor. 6. How to Become a Franchisee. 7. The Financial Aspects of Franchising. 8. Franchisor-Franchisee Relations. 9. Channels of Communication: Franchisee Advisory Associations. 10. Overview of Contractual Issues. 11. Structure of Franchise Agreements. 12. Information Technology. 13. Not for profit Franchising. 14. The decision to Franchise Internationally 15. International Franchising. 16. The British Franchise Association. 17. Franchising in the USA. 18. Case Studies: UK Franchises 19. Case Studies: International Franchises 20. Not for Profit Case Study. Appendices. Index.
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